International Journal of Cosmetic Dentistry

cover art

Cover Date:
September 2011
Print ISSN:
1754-2766
Vol:
2
Issue:
1

Editorial - Everyday dentistry to a standard of excellence

With all the media hype (dental and consumer) surrounding modern dental practice, dentists could be forgiven for getting drawn into the melee of what some would call the ‘business’ of modern dentistry out of fear of getting left behind, only to find themselves, and possibly their resources, exhausted and them left questioning what it is they’re actually meant to be doing. Cosmetic or aesthetic dentistry has been a huge driving force in changing the public and professional image of dentistry. The images of beautiful smiles used to ‘sell’ dentistry are often backed up by images of beautiful practices with notices of awards ‘won’, and the marketing spend in dentistry over the past decade has probably outstripped that for the preceding century, spawning an entire industry in the process. At times words have been spun very creatively in the search for an ‘angle’, a ‘USP’, something – anything - to differentiate ourselves from the ‘competition’ But has all this ‘business’ sidetracked us from what our profession is really about?

Article Price
£15.00
Institution Article Price
£
Page Start
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Page End
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Authors
Bertrand Napier

Articles from this issue

  • Title
  • Pg. Start
  • Pg. End

  1. Editorial - Everyday dentistry to a standard of excellence
  2. 0
  3. 0

  1. The aesthetic dentist and the worn dentition
  2. 1
  3. 9

  1. Multiple veneers in areorganised occlusion
  2. 10
  3. 15

  1. Treating a discoloured tooth to match an otherwise unrestored dentition
  2. 16
  3. 18

  1. The challenge of central incisors solved by CAD-CAM
  2. 20
  3. 23

  1. Harmonising replacement veneers with the natural dentition
  2. 24
  3. 27

  1. Replacement of unsightly amalgams: direct or indirect?
  2. 28
  3. 32

  1. Direct Posterior resin restorations: everyday dentistry to accreditation standard
  2. 33
  3. 37

  1. Replacing large failing posterior restorations
  2. 38
  3. 39

  1. IJCD Sept11 Orthodontics as an adjunct pp40-44.pdf
  2. 40
  3. 44